SUV's are the new minivan
Once upon a time, the Sport Utility Vehicle was a creature made for off-road travel, found in the back-country of the American Southwest or on the African Savannah. They were a rare sight.
Now, they they jam city streets, clog highways, and cram mall parking lots.
The minivan fell out of fashion as being too unhip, too uncool, too square - too tied to the mundane activities of life. Soccer Moms and Business Dads wanted something flashier to keep ties to their youth - to keep alive the fantasy of adventure, like off-roading in the Desert... They've chosen the SUV.
Unfortunately, it's not the form-factor of a vehicle that defines it's "cool-ness", it's what you do with it: grocery shopping for the week, loading the kids off to soccer practice, moving your daughter to college, cocooning into a protected environment detached from the world outside, pacifying the children with the built-in flip-down DVD player... the mundanities remain the same. Real adventure is rare if the family car can't afford to be put at risk.
And that's why a Boxter, Miata, or any other 2 seat roadster convertible is still "cool": you can't do ANY of that stuff in it - you can only drive from point A to point B with the top down, enjoying the real world as you're living in its elements.
The fact of the matter is - SUV's are the new minivan.
Now, they they jam city streets, clog highways, and cram mall parking lots.
The minivan fell out of fashion as being too unhip, too uncool, too square - too tied to the mundane activities of life. Soccer Moms and Business Dads wanted something flashier to keep ties to their youth - to keep alive the fantasy of adventure, like off-roading in the Desert... They've chosen the SUV.
Unfortunately, it's not the form-factor of a vehicle that defines it's "cool-ness", it's what you do with it: grocery shopping for the week, loading the kids off to soccer practice, moving your daughter to college, cocooning into a protected environment detached from the world outside, pacifying the children with the built-in flip-down DVD player... the mundanities remain the same. Real adventure is rare if the family car can't afford to be put at risk.
And that's why a Boxter, Miata, or any other 2 seat roadster convertible is still "cool": you can't do ANY of that stuff in it - you can only drive from point A to point B with the top down, enjoying the real world as you're living in its elements.
The fact of the matter is - SUV's are the new minivan.
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